The Evolving Composition
- Translating a new brand identity across digital touchpoints
- Further bridging gaps between Design and IT departments
- Elevating design team from digital literacy to digital mastery
- Clearly communicating HMH’s complex product offerings in a user-friendly manner
Harmonizing the Execution
Building on previous work experience at HMH, Weitz and a core team of designers and leaders at the company have been able to…
- Manage the implementation of the new design brief into a comprehensive website
- Implement the new style guide across product marketing web pages, integrating with existing component designs
- Conduct advanced training sessions on design system usage and UX psychology
- Refine typography scaling for optimumm readability
Measuring the Crescendo
Successful launch of the redesigned HMH website, on time and within budget
Increased clarity in presenting HMH’s product offerings
Further improved collaboration between Design and IT departments
Significantly enhanced digital design capabilities within HMH’s internal creative team
Key Insight:
The Symphony of Long-Term Partnership
Sustainable Rhythms
The approach to sustainability in this rebranding implementation included:
- Empowering the HMH team to independently manage and evolve their digital presence
- Creating scalable design systems for future growth
- Implementing accessibility best practices for long-term usability
Looking Ahead
As HMH continues its digital evolution, Weitz expertise in User Experience Design helped the team set the stage for…
- Continuous refinement and expansion of digital offerings
- Leveraging the empowered internal team for ongoing digital innovation
- Further solidifying HMH’s position as a leader in adaptive, digital-first learning solutions
By orchestrating this comprehensive digital transformation, Jenny Lynn Weitz has helped HMH compose a new chapter in its storied history. This case study demonstrates her ability to create lasting, harmonious change that resonates across an entire organization.
Curious About the Origins of HMH’s User Experience Transformation?
Explore how Jenny Lynn Weitz and Scott Cartwright helped HMH throughout this journey!







