Author: Jenny Lynn Weitz

Jenny Lynn Weitz is a co-founder and Design Partner at Studio WAC. With over two decades of experience in design and brand strategy, Jenny Lynn has led transformative projects for clients ranging from startups to Fortune 500 companies. Her expertise in Harmonic Design has revolutionized how businesses approach user experience and brand identity. Jenny Lynn is a frequent speaker at design conferences and has been recognized with multiple industry awards for her innovative approaches to digital transformation.

Enhancing Guest Experiences: Weitz’s Harmonic Design for Disney’s Lightning Lane System

As a Senior Product Designer at Disney Experiences, Jenny Lynn Weitz transformed what was previously known as Genie+ into the innovative Lightning Lane Multi Pass and Lightning Lane Single Pass. This high-profile digital product for the global entertainment leader allowed Weitz to apply her expertise in aligning guest needs with business objectives on a massive scale.

Crescendo of Change: Weitz Amplifies HMH’s Rebrand and Digital Presence

Building on the harmonious foundation laid in 2022, Jenny Lynn Weitz returned to HMH to orchestrate the next movement in their digital transformation. This time to help the company not just adapt to the digital landscape, but to help leading with a new brand and reaffirming its position as an innovative force in EdTech.

Crafting Quiet Confidence: Studio WAC’s Strategy for Héloïse Jewelry

In the glittering world of luxury jewelry, Héloïse emerged as a unique melody—a brand that whispers rather than shouts, designed for professional women who exude quiet confidence. Studio WAC took on the challenge of not just creating a jewelry line, but composing a harmonious brand experience that resonates with the modern professional woman.