Crescendo of Change: Weitz Amplifies HMH’s Rebrand and Digital Presence

Building on the harmonious foundation laid in 2022, Jenny Lynn Weitz returned to HMH to orchestrate the next movement in their digital transformation. This time to help the company not just adapt to the digital landscape, but to help leading with a new brand and reaffirming its position as an innovative force in EdTech.

The Evolving Composition

  • Translating a new brand identity across digital touchpoints
  • Further bridging gaps between Design and IT departments
  • Elevating design team from digital literacy to digital mastery
  • Clearly communicating HMH’s complex product offerings in a user-friendly manner

Harmonizing the Execution

Building on previous work experience at HMH, Weitz and a core team of designers and leaders at the company have been able to…

  • Manage the implementation of the new design brief into a comprehensive website
  • Implement the new style guide across product marketing web pages, integrating with existing component designs
  • Conduct advanced training sessions on design system usage and UX psychology
  • Refine typography scaling for optimumm readability

Measuring the Crescendo

Successful launch of the redesigned HMH website, on time and within budget

Increased clarity in presenting HMH’s product offerings

Further improved collaboration between Design and IT departments

Significantly enhanced digital design capabilities within HMH’s internal creative team

Key Insight: 

The Symphony of Long-Term Partnership

Throughout this rebranding phase at HMH, Weitz realized the immense value of long-term partnerships in achieving sustainable digital transformations. The trust and understanding built in 2022 allowed for more ambitious and impactful changes in this exciting new look and feel for the company.

Sustainable Rhythms

The approach to sustainability in this rebranding implementation included:

  • Empowering the HMH team to independently manage and evolve their digital presence
  • Creating scalable design systems for future growth
  • Implementing accessibility best practices for long-term usability

Looking Ahead

As HMH continues its digital evolution, Weitz expertise in User Experience Design helped the team set the stage for…

  • Continuous refinement and expansion of digital offerings
  • Leveraging the empowered internal team for ongoing digital innovation
  • Further solidifying HMH’s position as a leader in adaptive, digital-first learning solutions

By orchestrating this comprehensive digital transformation, Jenny Lynn Weitz has helped HMH compose a new chapter in its storied history. This case study demonstrates her ability to create lasting, harmonious change that resonates across an entire organization.

Curious About the Origins of HMH’s User Experience Transformation?

Explore how Jenny Lynn Weitz and Scott Cartwright helped HMH throughout this journey!

Picture of Jenny Lynn Weitz

Jenny Lynn Weitz

Jenny Lynn Weitz is a co-founder and Design Partner at Studio WAC. With over two decades of experience in design and brand strategy, Jenny Lynn has led transformative projects for clients ranging from startups to Fortune 500 companies. Her expertise in Harmonic Design has revolutionized how businesses approach user experience and brand identity. Jenny Lynn is a frequent speaker at design conferences and has been recognized with multiple industry awards for her innovative approaches to digital transformation.

Share this article with your network: 

Related Topics

Enhancing Guest Experiences: Weitz’s Harmonic Design for Disney’s Lightning Lane System

As a Senior Product Designer at Disney Experiences, Jenny Lynn Weitz transformed what was previously known as Genie+ into the innovative Lightning Lane Multi Pass and Lightning Lane Single Pass. This high-profile digital product for the global entertainment leader allowed Weitz to apply her expertise in aligning guest needs with business objectives on a massive scale.

Read More »

Ethical AI Alignment: Studio WAC’s Collaborative Approach with Kibl

In the rapidly advancing field of artificial intelligence, Kibl approached Studio WAC with a ambitious goal: to develop an AI-powered alignment engine that would ensure consistency, accuracy, and compliance in large language model (LLM) based systems. Our task was to create a user experience that would make this complex AI technology accessible, trustworthy, and reliable for users across various technical backgrounds.

Read More »

Harmonizing Academia and Industry: Cartwright’s Symphony of Digital Media Education at Valencia College

When Scott Cartwright, co-founder of Studio WAC, stepped into the role of Faculty Member at Valencia College, he didn’t just bring industry experience—he brought a vision for revolutionizing digital media education. This unique position became a testing ground for innovative teaching methods and a wellspring of insights that would reshape Studio WAC’s approach to professional development.

Read More »

Amplifying Expertise: Studio WAC’s Design Support for Dr. Natalie Rivera’s Spinal Cord Injury Guide

In the specialized field of spinal cord injury rehabilitation, Dr. Natalie Rivera, OTD, OTR/L, recognized a critical gap in resources for women with SCI. With her extensive experience in occupational therapy and acute care, Dr. Rivera set out to create a comprehensive guide. She partnered with Studio WAC to bring her expertise to life in an accessible, empowering format.

Read More »

Crafting Quiet Confidence: Studio WAC’s Strategy for Héloïse Jewelry

In the glittering world of luxury jewelry, Héloïse emerged as a unique melody—a brand that whispers rather than shouts, designed for professional women who exude quiet confidence. Studio WAC took on the challenge of not just creating a jewelry line, but composing a harmonious brand experience that resonates with the modern professional woman.

Read More »

Ready to Orchestrate Your Harmonious Future?

Let us help you compose a strategy that resonates with your vision, your users, and the world.

Stay in tune with the latest in Harmonic Design

Thank you, your download is ready.

Designing the Future of Learning: The Critical Role of Design Systems in Next-Generation EdTech Platforms.

White paper by Scott Cartwright & Jenny Lynn Weitz.

© 2024 Studio WAC, LLC. All Rights Reserved.

Thank you, your download is ready.

Advanced Color Systems for Modern UX Design.

White paper by Scott Cartwright & Jenny Lynn Weitz.

© 2024 Studio WAC, LLC. All Rights Reserved.

Thank you, your download is ready.

Intelligent Branding: AI’s Role in Reshaping Brand Management. White paper by Scott Cartwright, and Jenny Lynn Weitz.

© 2024 Studio WAC, LLC. All Rights Reserved.

Scott Cartwright

Scott Cartwright is co-founder and design partner at Studio WAC, an integrated design consultancy pioneering Harmonic Design for forward-thinking enterprises. With over 20 years of industry experience, Scott brings a unique blend of academic insight and practical application to every project. As a faculty member at Valencia College, he has developed innovative courses in digital media, including Fundamentals of Interactive Design and Digital Industry Practices.

Scott’s expertise in educational technology and digital transformation has been instrumental in projects like HMH’s evolution to a digital-first education leader. His approach to design education, emphasizing the integration of industry practices with academic rigor, informs Studio WAC’s client empowerment initiatives and professional development offerings.

A passionate advocate for user-centered design and ethical innovation, Scott continues to contribute to the global discourse on best practices in user experience and interaction design. His commitment to knowledge sharing and continuous learning embodies Studio WAC’s ethos of empowering clients and pushing the boundaries of design thinking.

Jenny Lynn Weitz

Jenny Lynn Weitz is co-founder and design partner at Studio WAC, where she orchestrates harmonious solutions for complex business challenges. With over 16 years of experience in integrated marketing communications, branding, and design, Jenny Lynn has a proven track record of creating resonant brand experiences across various industries.

Her work with industry leaders like HMH, CoSN, and most recently, Disney, has shaped her unique perspective on balancing user delight, operational efficiency, and business growth. Jenny Lynn’s innovative approach to experience design was crucial in developing the innovative Lightning Lane System, showcasing her ability to harmonize cutting-edge technology with human-centered design.

Beyond her work at Studio WAC, Jenny Lynn applies her design expertise to her own ventures. She is the creative force behind Héloïse, a jewelry brand for professional women, and Ramble, a sustainable goods company. These projects exemplify her commitment to ethical innovation and sustainable business practices, principles that are core to Studio WAC’s Harmonic Design philosophy.

Jenny Lynn’s diverse experience in print and digital projects for corporations worldwide, combined with her entrepreneurial ventures, gives her a holistic understanding of brand development and business strategy, which she leverages to empower Studio WAC’s clients to create their own harmonious futures.