Reimagining Artisanal Retail: Studio WAC’s Comprehensive Design for Ramble

In a world dominated by mass production, Ramble emerged as a refreshing counterpoint—a brand dedicated to consciously crafted, sustainable goods. Studio WAC took on the challenge of not just building a brand, but orchestrating a movement towards mindful creation and consumption.

The Composition Challenge

  • Establishing in-house, handmade gifts, including paper goods, homewares, wearables, and more, all with scalability in mind
  • Developing user-friendly e-commerce platform with marketing systems in place
  • Crafting a future-proof brand identity
  • Balancing artisanal quality with business growth

Envisioning a Harmonious Future

We didn’t just aim to create products; we set out to compose an experience that would:

01

Celebrate creativity and craftsmanship

02

Foster a community of makers and conscious consumers

03

Demonstrate the viability of sustainable, ethical production

Orchestrating the Solution

Our Harmonic Design approach allowed us to create a brand ecosystem that resonated across multiple dimensions:

  • Established in-house production for signature screen-printed goods
  • Developed a robust, accessible e-commerce platform
  • Crafted a distinctive visual identity inspired by Art Nouveau
  • Created educational content on screen-printing and brand development
  • Launched “Ramble Makes” community meetups

Measuring the Melody

The harmonious outcomes of our collaboration included:

  • Consistent sell-outs of new product lines
  • Significant social media following growth and engagement
  • Successful hosting of Ramble Makes community meetups
  • Positive environmental impact through sustainable practices

Key Insight:

The Resonance of Purpose-Driven Design

Throughout this project, we discovered the powerful impact of aligning every aspect of a brand—from production to community engagement—with a core purpose. This alignment created a resonance that attracted not just customers, but true brand advocates, demonstrating the market potential of consciously crafted goods.

Sustainable Rhythms

Our approach to sustainability went beyond materials:

  • Eco-friendly packaging solutions
  • Optimized shipping processes
  • Ethical partnerships with suppliers

Looking to the Future:

As Ramble continues to grow, we’re exploring:

  • Expansion of product lines
  • Scaling of community initiatives
  • Further innovations in sustainable production

By orchestrating a brand that harmonizes creativity, sustainability, and community, Studio WAC has helped Ramble compose a new standard for conscious consumerism. This case study demonstrates our commitment to creating resonance between artisanal craft, business viability, and positive societal impact.

Curious about how we apply Harmonic Design to other creative ventures? 

Explore our work with Héloïse, reimagining luxury jewelry!

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Studio WAC

Studio WAC, founded by Jenny Lynn Weitz and Scott Cartwright, is a cutting-edge design agency that specializes in Harmonic Design—a unique approach that balances business objectives, user needs, and societal impact. With a combined experience of over 40 years, Jenny Lynn and Scott lead a team of innovative designers and strategists who tackle complex challenges for clients worldwide. From AI alignment to educational technology, Studio WAC has a proven track record of creating resonant solutions that drive meaningful change. Their work has been recognized with numerous industry awards and has been featured in leading design publications.

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Scott Cartwright

Scott Cartwright is co-founder and design partner at Studio WAC, an integrated design consultancy pioneering Harmonic Design for forward-thinking enterprises. With over 20 years of industry experience, Scott brings a unique blend of academic insight and practical application to every project. As a faculty member at Valencia College, he has developed innovative courses in digital media, including Fundamentals of Interactive Design and Digital Industry Practices.

Scott’s expertise in educational technology and digital transformation has been instrumental in projects like HMH’s evolution to a digital-first education leader. His approach to design education, emphasizing the integration of industry practices with academic rigor, informs Studio WAC’s client empowerment initiatives and professional development offerings.

A passionate advocate for user-centered design and ethical innovation, Scott continues to contribute to the global discourse on best practices in user experience and interaction design. His commitment to knowledge sharing and continuous learning embodies Studio WAC’s ethos of empowering clients and pushing the boundaries of design thinking.

Jenny Lynn Weitz

Jenny Lynn Weitz is co-founder and design partner at Studio WAC, where she orchestrates harmonious solutions for complex business challenges. With over 16 years of experience in integrated marketing communications, branding, and design, Jenny Lynn has a proven track record of creating resonant brand experiences across various industries.

Her work with industry leaders like HMH, CoSN, and most recently, Disney, has shaped her unique perspective on balancing user delight, operational efficiency, and business growth. Jenny Lynn’s innovative approach to experience design was crucial in developing the innovative Lightning Lane System, showcasing her ability to harmonize cutting-edge technology with human-centered design.

Beyond her work at Studio WAC, Jenny Lynn applies her design expertise to her own ventures. She is the creative force behind Héloïse, a jewelry brand for professional women, and Ramble, a sustainable goods company. These projects exemplify her commitment to ethical innovation and sustainable business practices, principles that are core to Studio WAC’s Harmonic Design philosophy.

Jenny Lynn’s diverse experience in print and digital projects for corporations worldwide, combined with her entrepreneurial ventures, gives her a holistic understanding of brand development and business strategy, which she leverages to empower Studio WAC’s clients to create their own harmonious futures.