Orchestrating Harmonious Futures Through Ethical Innovation

Meet the founders behind Studio WAC’s transformative approach.

What is Harmonic Design?

Studio WAC emerged from a powerful vision shared by Jenny Lynn Weitz and Scott Cartwright: to harmonize business, design, and societal impact in an era where innovation without ethics is obsolete.

United by their belief that successful organizations should move fluidly, creating resonance between profit, purpose, and progress, Jenny Lynn and Scott founded Studio WAC to orchestrate futures where innovation is purposeful and progressive.

What started as a design studio creating visually appealing brands has evolved into a transformative ecosystem that orchestrates harmonious futures for forward-thinking enterprises.

Meet the Conductors of Change

Jenny Lynn Weitz, Co-Founder

Jenny Lynn brings a wealth of experience in strategic design and business transformation. Her work with industry leaders like Disney has shaped her unique perspective on creating experiences that balance user delight, operational efficiency, and business growth. Jenny Lynn’s ability to orchestrate complex projects into harmonious solutions forms the backbone of Studio WAC’s approach.

Scott Cartwright, Co-Founder

Scott’s background bridges academia and industry, bringing a unique blend of theoretical knowledge and practical application to Studio WAC. His experience in digital media education at Valencia College and his innovative approach to curriculum development inform Studio WAC’s commitment to continuous learning and innovation.

The Symphony of Harmonic Design

Together, Jenny Lynn and Scott developed the proprietary Harmonic Design Framework, ensuring integrated solutions that balance business objectives, user needs, and societal impact. Key components include:

We examine challenges through three interconnected lenses: business objectives, user needs, and societal impact. This holistic approach ensures that no aspect of your project is overlooked, setting the stage for truly harmonious solutions.

We identify areas of alignment and potential conflict between stakeholder needs, business goals, and broader impacts. This visual mapping process reveals hidden connections and opportunities for creating powerful resonance in your projects.

Our guiding principles for balancing and amplifying elements across the triad. These ensure that solutions are not just balanced, but create self-reinforcing positive outcomes for your business, users, and society.

A collaborative brainstorming technique that incorporates all three lenses of the Triad Analysis. This approach leads to innovative, balanced solutions that address complex challenges from multiple perspectives.

We prototype and test solutions across business viability, user desirability, and societal impact simultaneously. This multi-faceted approach ensures that your solutions resonate positively across all key dimensions.

Our phased rollout strategies maintain balance throughout the implementation process. We continuously monitor and adjust to ensure harmony between business, user, and societal outcomes as your solution comes to life.

We employ holistic metrics that capture success across all three dimensions of the Triad Analysis. This comprehensive approach to measurement ensures that your project’s full impact is recognized and can be communicated effectively.

We leverage our network of specialized partners to provide comprehensive solutions while maintaining focus on core Harmonic Design principles. This approach allows us to address complex challenges with a diverse range of expertise.

Fostering Long-Term Value

We believe in creating lasting partnerships with our clients. Our approach goes beyond traditional consulting, focusing on:

  • Collaborative problem-solving
  • Knowledge sharing and skill development
  • Long-term strategic thinking
  • Sustainable and ethical solutions

We strive to leave our clients better equipped to face future challenges and opportunities.

Innovating with Purpose

Jenny Lynn and Scott believe that true innovation must be ethical and sustainable. This commitment to ethical innovation drives Studio WAC to:

  • Develop solutions that create positive societal impact
  • Prioritize sustainability in all designs
  • Guide clients towards ethical choices
  • Continuously evolve practices to meet the highest ethical standards

Ready to Orchestrate Your Harmonious Future?

Let Jenny Lynn and Scott help you compose a strategy that resonates with your vision, your users, and the world.

Stay in tune with the latest in Harmonic Design

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Designing the Future of Learning: The Critical Role of Design Systems in Next-Generation EdTech Platforms.

White paper by Scott Cartwright & Jenny Lynn Weitz.

© 2024 Studio WAC, LLC. All Rights Reserved.

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Advanced Color Systems for Modern UX Design.

White paper by Scott Cartwright & Jenny Lynn Weitz.

© 2024 Studio WAC, LLC. All Rights Reserved.

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Intelligent Branding: AI’s Role in Reshaping Brand Management. White paper by Scott Cartwright, and Jenny Lynn Weitz.

© 2024 Studio WAC, LLC. All Rights Reserved.

Scott Cartwright

Scott Cartwright is co-founder and design partner at Studio WAC, an integrated design consultancy pioneering Harmonic Design for forward-thinking enterprises. With over 20 years of industry experience, Scott brings a unique blend of academic insight and practical application to every project. As a faculty member at Valencia College, he has developed innovative courses in digital media, including Fundamentals of Interactive Design and Digital Industry Practices.

Scott’s expertise in educational technology and digital transformation has been instrumental in projects like HMH’s evolution to a digital-first education leader. His approach to design education, emphasizing the integration of industry practices with academic rigor, informs Studio WAC’s client empowerment initiatives and professional development offerings.

A passionate advocate for user-centered design and ethical innovation, Scott continues to contribute to the global discourse on best practices in user experience and interaction design. His commitment to knowledge sharing and continuous learning embodies Studio WAC’s ethos of empowering clients and pushing the boundaries of design thinking.

Jenny Lynn Weitz

Jenny Lynn Weitz is co-founder and design partner at Studio WAC, where she orchestrates harmonious solutions for complex business challenges. With over 16 years of experience in integrated marketing communications, branding, and design, Jenny Lynn has a proven track record of creating resonant brand experiences across various industries.

Her work with industry leaders like HMH, CoSN, and most recently, Disney, has shaped her unique perspective on balancing user delight, operational efficiency, and business growth. Jenny Lynn’s innovative approach to experience design was crucial in developing the innovative Lightning Lane System, showcasing her ability to harmonize cutting-edge technology with human-centered design.

Beyond her work at Studio WAC, Jenny Lynn applies her design expertise to her own ventures. She is the creative force behind Héloïse, a jewelry brand for professional women, and Ramble, a sustainable goods company. These projects exemplify her commitment to ethical innovation and sustainable business practices, principles that are core to Studio WAC’s Harmonic Design philosophy.

Jenny Lynn’s diverse experience in print and digital projects for corporations worldwide, combined with her entrepreneurial ventures, gives her a holistic understanding of brand development and business strategy, which she leverages to empower Studio WAC’s clients to create their own harmonious futures.