JENNY LYNN WEITZ AMARÉ

JENNY LYNN WEITZ AMARÉ

I'm a bilingual art director with over a decade of experience in integrated marketing communications. My ability to lead strong creative teams and my sophisticated approach to design result in delightful brand experiences across print media and digital platforms.

JENNY LYNN WEITZ AMARÉ

JENNY LYNN WEITZ AMARÉ

I'm a bilingual art director with over a decade of experience in integrated marketing communications. My ability to lead strong creative teams and my sophisticated approach to design result in delightful brand experiences across print media and digital platforms.

PROFESSIONAL EXPERIENCE

November 2007—Present: I’ve co-led this design agency with my husband since 2007. Together, we dedicate to developing brand identities and telling stories through websites, digital experiences, products, advertising, communications, photography, video, and audio. We work collaboratively and independently in many industries and with clients worldwide in both English and Spanish.

September 2018—October 2020: During my time at HMH, I effectively managed a team of in-house designers—from seasonal interns to junior- and senior-level talent, both in-person and remotely—while empowering them to deliver engaging designs and solving problems with the customer in mind. I collaborated with the design directors in the strategic direction and governance of branding, elevating, and adequately representing HMH in internal initiatives and customer-facing efforts. I also led the design strategy across social media channels, including art directing photoshoots to increase audience engagement authentically and providing guidance on the 2020 Back-to-School Distance Learning photoshoot in direct response to current challenging times.

September 2010—September 2018: I was part of the marketing team at HCCC between the years 2010 and 2018, in which I grew professionally from Web & Marketing Assistant to Graphic Designer, Marketing Coordinator, Communications Manager, and then served as Marketing Director. I had the joy to execute creative and effective visual communication campaigns in support of exhibitions, educational programs, development, and retail to drive traffic, membership enrollment, and strategic initiatives. I led the design for all internal and public-facing projects, including significant exhibition publications, annual reports, and fundraising materials. I also owned the social media strategy and public relations efforts.

EDUCATION

Bachelor of Fine Arts Degree in Furniture Design & Graphic Arts from the School of the Museum of Fine Arts, Boston, Massachusetts, 2008.

Associate of Arts Degree in Studio Arts from Valencia College, Orlando, Florida, 2006.

Certificate in Social Media Marketing from the University of Illinois at Urbana-Champaign, 2016.

PROFESSIONAL EXPERIENCE

November 2007—Present: I’ve co-led this design agency with my husband since 2007. Together, we dedicate to developing brand identities and telling stories through websites, digital experiences, products, advertising, communications, photography, video, and audio. We work collaboratively and independently in many industries and with clients worldwide in both English and Spanish.

September 2018—October 2020: During my time at HMH, I effectively managed a team of in-house designers—from seasonal interns to junior- and senior-level talent, both in-person and remotely—while empowering them to deliver engaging designs and solving problems with the customer in mind. I collaborated with the design directors in the strategic direction and governance of branding, elevating, and adequately representing HMH in internal initiatives and customer-facing efforts. I also led the design strategy across social media channels, including art directing photoshoots to increase audience engagement authentically and providing guidance on the 2020 Back-to-School Distance Learning photoshoot in direct response to current challenging times.

September 2010—September 2018: I was part of the marketing team between the years 2010 and 2018, in which I grew professionally from Web & Marketing Assistant to Graphic Designer, Marketing Coordinator, Communications Manager, and then served as Marketing Director. I had the joy to execute creative and effective visual communication campaigns in support of exhibitions, educational programs, development, and retail to drive traffic, membership enrollment, and strategic initiatives. I led the design for all internal and public-facing projects, including significant exhibition publications, annual reports, and fundraising materials. I also owned the social media strategy and public relations efforts.

EDUCATION

Bachelor of Fine Arts Degree in Furniture Design & Graphic Arts from the School of the Museum of Fine Arts, Boston, Massachusetts, 2008.

Associate of Arts Degree in Studio Arts from Valencia College, Orlando, Florida, 2006.

Certificate in Social Media Marketing from the University of Illinois at Urbana-Champaign, 2016.

NOTABLE WORKS & MARKETING DESIGN CAMPAIGNS

MATH AT WORK: OLYMPIC EDITION

Olympic Champion DeeDee Trotter shows student athletes the math behind becoming an Olympian. They learn that a big part of the process of joining the ranks of the world’s greatest athletes involves being measured, in categories including speed, distance, and repetitions.

 

The MATH AT WORK web series is intended to demonstrate how math is needed in students’ future career aspirations and their everyday lives. Various industry leaders work with students using real-life math scenarios. 

 

My role as design manager allowed me to work with a large team of content writers, senior designers, and producers. I led the art direction of all downloadable lesson plans, social media promotions, and public-facing email campaigns.

Production Team: Richard Blankman, Tim Lee, Alex Sherwin, Thomas Velazquez, Shannon Roper. Senior Designers: Annika Matos, and Francesco LoGiacco. Design Management & Art Direction: Jenny Lynn Weitz Amaré.

HMH Learning Moments Podcast: Teachers in America & SHAPING THE FUTURE

Two podcasts for K-12 educators covering the ever-changing learning landscape. From educators in the classroom to leaders outside of the field of education, every moment is a chance to create connections, share stories, and explore the ideas and innovations that will influence the future. HMH Learning Moments is produced by Houghton Mifflin Harcourt, The Learning Company™, inspiring the thinkers and doers of tomorrow. Teachers in America, features interviews with real teachers and Shaping the Futurefeatures experts discussing education trends and how to prepare students for success in an unpredictable world.

What work goes into producing these two HMH podcasts? It’s a huge team effort behind the scenes, and this project was one of the highlights of my career at HMH. As the design manager, I had the joy to oversee the branding, from ideation to concept development, and design execution of marketing assets across digital platforms. 

Production Team: Christine Condon, Ali Habashi, Tim Lee, Alicia Mitchell, Alex Sherwin, Onalee Smith, Thomas Velazquez, Noelle Morris. Junior Designer: Christina Lu. Lead Designer: Mio Frye. Design Management & Art Direction: Jenny Lynn Weitz Amaré.

HOUGHTON MIFFLIN HARCOURT'S SOCIAL MEDIA BRANDING

HMH’s social media profiles are dedicated space for teachers, honoring their hard work and relentless spirit. Each profile aims to provide free classroom resources, insightful articles, and other helpful content.

I had the pleasure to oversee all aspects of social media design and worked with a team of writers, learning architects, designers, and senior designers to develop a cohesive content strategy for Pinterest, Instagram, Facebook, and Twitter, ensuring consistency in tone, photography, and branding.

Content Writers: Julia Roch, Jordan Friedman, Richard Blankman, Janna Sakson, Glenn Greenberg, Christine Condon. Social Media Managers: Kelly Pivarnik, Sadae Williams. Senior Designers: Karen Stroman, Jack Bradley, Francesco LoGiacco, Sara Greenwood. Designers: Mio Frye, Stephanie Valderrama, Adelaide Ritter, Christina Lu. Photographers: Carrie Garcia, Lori Andrews, Lauren Litton, Rene Preston. Design Management & Art Direction: Jenny Lynn Weitz Amaré in partnership with Adana Jimenez, Rachel Parekh, Megan Wilbur, and Jenn Smith.

TEMPOR MAGAZINE & THE TEMPOR FOOTNOTES PODCAST

Founded in 2017, Tempor is an independent publication telling stories about the dirt under our feet, delving into issues of land politics of our past, and how they translate into our future. My husband and I publish this through our company, Studio WAC.

With two printed issues out in English, and translated versions in Spanish as electronic publications, Tempor features photography and critical writing about extraordinary people and places. Its podcast, Tempor Footnotes, launched in the Spring of 2020, featuring shorthand audio notes and insightful interviews about current topics.

As co-creator and co-founder, my role as Art Director is visible through the overall branding and layout design of the publication and UX design of the digital versions. I also create all promotional assets for the podcast, as well as all email campaigns. 

Words, Photography & Creative Direction: Scott Cartwright. Copy Editors: Mary Headrick, Leah Hamilton French, James Hays. Translator: Efrén Ordoñez—C12 Editores. Art Direction & Integrated Marketing: Jenny Lynn Weitz Amaré.

HOUSTON CENTER FOR CONTEMPORARY CRAFT

HCCC is a nonprofit arts organization founded to advance education about the process, product, and history of craft. The Center’s major emphasis is on objects of art made primarily from craft materials: clay, fiber, glass, metal, wood, or found/recycled materials.

I was part of the marketing team between the years 2010 and 2018, in which I grew professionally from Web & Marketing Assistant to Graphic Designer, Marketing Coordinator, Communications Manager, and then served as Marketing Director. I had the joy to execute creative and effective visual communication campaigns in support of exhibitions, educational programs, development, and retail to drive traffic, membership enrollment, and strategic initiatives.

I lead the design for all internal and public-facing projects, including significant exhibition publications, annual reports, and fundraising materials. I also owned the social media strategy and public relations efforts.

Craft Crew: Perry A. Price, Mary Headrick, Kathryn Hall, Sarah Darro, Miriam Mendoza, Natalie Svacina, Tarina Frank, Suzanne Sippel, Amanda Shackleford, Blaize Middleton. Art Direction & Integrated Marketing: Jenny Lynn Weitz Amaré.