At Studio WAC, we take a holistic and hands-on approach to creativity and experimentation.
We are adept at future visioning, sustainability practices, business reimagination, and product design, which allows us to craft the right design solutions for our clients’ needs.
At Studio WAC, we pride our ability to offer our clients a unique mix of industry experience and wide-ranging capabilities. Whether you come to us with a specific problem to solve or want to explore a wide range of possibilities, we constantly push ourselves to go further to deliver the best results. Contact us today to build great things together.
We start by understanding the needs and behaviors of people, then creating prototypes and testing new ideas. We validate these ideas with customers to ensure they are impactful and deliver user benefits and business results. This process leads to more profound innovations that make a real difference in people’s lives. Our approach has led to success for our clients time and time again, and we are confident it can do the same for you.
As designers, we are always looking for ways to create memorable and meaningful experiences. By incorporating technology-based expertise into the creative process, we can inspire, evaluate, and improve the quality of projects. In addition, technology-based tools allow us to prototype concepts on several fidelity levels helping us bring ideas to life—realistically and engagingly—by testing, launching, and iterating as needed.
We take a hands-on approach to product design and development, but we also look holistically at the experience, considering how the product fits into a larger ecosystem of digital and physical touchpoints. Our goal is to create seamless connections between all of these elements so that users can have a smooth and enjoyable experience with the products we make.
As an innovative agency with a lean boutique approach, we help you use your data to make highly informed marketing decisions and purpose-driven branding choices.
Your brand is what you are known for; it is the connection between your organization and the people it impacts. Marketing your brand allows you to express your expertise, represent your vision, and frame your stories to communicate what you do, what you sell, and why you exist.
While it’s essential to have a clear understanding of your brand, it’s equally important to listen to feedback from others—especially your target audience. Only by taking a collaborative approach to branding and marketing can you create genuine campaigns that achieve measurable results.
Through a user-centered design approach, we help you with a brand strategy that communicates your identity, mission, and values in a way that resonates with your target audience. So whether you’re just starting or looking to take your brand to the next level, we can help you achieve your goals
Good design is essential for any business that wants to create a lasting impression on its customers. But to create truly memorable experiences, a brand design must have a solid strategic foundation. At Studio WAC, we specialize in developing brand solutions that are both creative and strategically sound.
We take into account the unique attributes of your business and audience to create custom-tailored experiences that will resonate with them on a deep level. Whether designing a new website or developing an experiential event, we always put strategic thinking first to ensure your brand leaves a lasting impact.
Designers often talk about the “creative process,” that elusive, ever-changing set of steps that lead from an initial idea to a final product. But what exactly is this process? And how can designers ensure that their ideas are sound? The answer, in part, lies in design research. Design research is all about understanding the context for designing a solution. It involves studying users, clients, and the ecosystem around a product or service to identify needs and opportunities.
Design research is more critical than ever in today’s increasingly complex world. By taking the time to do design research up front, we ensure a deep understanding of the challenges and opportunities, save a lot of effort down the road, and create delightful design solutions grounded in reality.
A strong brand is more than just a logo or tagline. It’s the sum of everything your company does, from the products and services you offer to the way you answer the phone. Your brand is also your promise to your customers—the promise of what they can expect from your company. That’s why it’s so important to have a well-defined brand strategy.
Our brand strategy blueprint is divided into four phases: First, we do a current and future state workshop to evaluate your brand’s existing and desired future state, explore your market position, and understand aspirations, challenges, and goals. We then highlight opportunities and look at how best to move forward with your brand.
Designing brand experiences that touch hearts and make a difference.
That’s what it’s all about. At Studio WAC, we help you define how your company is experienced through sophisticated design, internally and externally, allowing you to leave a lasting impression on your people and customers. So consider how you want your company to be experienced, and let us help you make it happen.
Service design is all around us, shaping how we interact with the world daily. From how we make a doctor’s appointment to the way we do our grocery shopping, service design touches on all aspects of our lives. This design field focuses on creating seamless customer journeys that capture and meet customer needs at every stage. When done well, service design is invisible; it’s a smooth and integrated system that works.
However the, it can be frustrating and inconvenient when service design goes wrong. For example, have you ever tried to book a vacation but can’t find the right combination of flights, hotels, and activities that meet your needs? This is an example of poor service design.
In contrast, good service design anticipates our needs and makes our lives easier. We may not even notice it because it just works so well. So next time you interact with a product or service, take a moment to think about the service design elements. You’ll be able to see how these designs could make your life easier.
Are you ready to take your brand to the next level? We’re here to help.
Jenny Lynn Weitz is a design partner at Studio WAC, a UX and brand identity agency based in Central Florida. She is an expert on integrated marketing communications, branding, and design. With over 15 years of experience in the design industry, Jenny Lynn has worked on print and digital projects for clients worldwide. When she’s not helping clients create delightful brand experiences, you can find her making jewelry for Héloïse, coming up with product ideas for Ramble, or sewing her capsule wardrobe.